In an era where organisations are increasingly measured by the state of their employees’ well-being, a growing number of companies are recognising the importance and need for a more holistic approach to employee well-being.
Health insurance uptake and profitable retirement plans for the employees are some of the measures that most organisations take up but beyond these options, forward-thinking companies are investing in benefits that address the emotional and personal needs of their workforce. One such area that has gained significant attention is fertility support, particularly the inclusion of In Vitro Fertilization (IVF) coverage.
Over the last few decades, IVF has evolved into a widely recognised and vital option for those experiencing fertility complications. It is estimated that approximately 10-15% of couples around the world encounter challenges when trying to conceive, a statistic that continues to grow every day due to various factors, including delayed family planning methods and lifestyle changes.
IVF, an option that was once deemed a medical marvel and perceived as science fiction has slowly been the go-to option for thousands of couples and individuals grappling with fertility issues and complications. The procedure, which involves combining sperm and egg in a laboratory setting, offers a sense of hope for those looking forward to being parents.
However, the high costs associated with IVF can be a significant barrier for many, making it a luxury rather than a necessity. A single treatment cycle can range from Ksh. 400,000 to Ksh.600,000 and many couples require multiple cycles to achieve a successful pregnancy.
As an employer, this is where you can step in and make a tangible and significant impact on your employees. With medical insurance products such as First Afya Biashara that cover IVF, you can play a key role in alleviating your employee’s financial burden that comes with IVF treatment.
It is commendable to see various Kenyan insurance companies such as First Assurance coming up with such an inclusive product that is accessible to various SMEs, who often have fewer resources than larger organisations, implementing a healthcare plan that supports IVF.
The benefits of offering IVF coverage extend far beyond just the financial factor. When employees feel supported in their personal journeys, they are more likely to be engaged, productive, and loyal to their employers. Studies have shown that a positive work-life balance can lead to increased job satisfaction, reduced absenteeism, and improved morale.
Moreover, offering IVF coverage can help organisations attract and retain top talent. In today’s competitive job market, employees are increasingly seeking employers who prioritise their overall well-being. Companies that offer fertility benefits demonstrate a progressive and compassionate approach to employee care, making them more appealing to potential candidates.
Beyond the individual benefits, offering IVF coverage can also have a positive impact on the broader community. By supporting employees in their efforts to start a family, organizations can contribute to a healthier and more vibrant society.
While the decision to offer IVF coverage is a significant one, the potential rewards far outweigh the costs.
By investing in the well-being of their employees, organizations can create a more compassionate, supportive, and productive workplace.
As fertility challenges continue to be a pressing concern for many, employers can take a holistic and proactive approach by ensuring that their employees have the support they need to achieve their family planning goals.
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