Kenya Breweries Limited flagship beer brand, Tusker Lager, is proud to announce its sponsorship of the first-ever Young Lions Kenya competition, reinforcing the brand’s commitment to championing Kenyan creativity and self-expression on a global stage, which the brand furthers by way of its Kenya Milele messaging.
As a brand deeply rooted in Kenya’s cultural fabric, Tusker has long supported the country’s creative, music, and arts industries. By sponsoring Young Lions Kenya, Tusker continues its mission to provide platforms that empower young talent and elevate Kenya’s creative excellence internationally.
“Tusker has always been at the heart of Kenya’s creative evolution. Our legacy is built on celebrating and amplifying Kenyan talent, and through Young Lions Kenya, we are proud to open doors for young creatives to showcase their brilliance at the highest level,” said Christine Kariuki, Marketing Manager, Tusker. “This sponsorship reaffirms our belief that Kenyan creativity deserves global recognition, and Tusker will always stand behind the voices shaping our country’s creative future.”
Young Lions Kenya presents an unprecedented opportunity for six of Kenya’s most promising young creatives to compete against the best emerging talent in the world at the Cannes Lions International Festival of Creativity in France. Additionally, one student will attend the Roger Hatchuel Student Academy, ensuring the next generation of Kenyan creatives is nurtured and empowered.
With a history of supporting Kenyan trailblazers, from musicians to visual artists, Tusker remains dedicated to fostering homegrown talent and fuelling creative ambition.
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