In 2025, travellers around the world, including here in Kenya, are facing an increasingly complex and expensive travel landscape. Airfares are rising steadily, driven by a mix of global economic challenges and industry-wide changes. While the increases may not be as dramatic as in previous years, they are certainly noticeable — especially for families planning holidays or businesses while trying to keep their travel budgets in check.
Several factors are driving this increase in costs. Airlines operate in a global environment where costs are influenced by everything from aircraft leasing prices and volatile exchange rates to interest rate hikes, political uncertainty, and even the availability of spare parts. The cost of landing rights and taxes in various countries adds another layer of complexity. All these elements contribute to the bottom line, and unfortunately, the end consumer feels the impact.
But rising costs do not mean that travel has to be out of reach. There are strategies travellers can use to stretch their budgets while still enjoying meaningful experiences. The most important step is early planning. Booking flights in advance remains one of the most effective ways to secure lower fares. At Hemingways Travel, we encourage travellers to work with certified travel agents, especially those approved by the Kenya Association of Travel Agents (KATA). Using the right technology tools, these agents can find competitive deals that may not be visible through general search engines.
Travelers should also consider adjusting their travel schedules to off-peak periods. Even popular destinations like Dubai, Zanzibar, or London are significantly more affordable when visited outside the typical holiday rush. This simple change can reduce both airfare and accommodation costs, while also offering a more relaxed experience without the crowds.
For those in the corporate sector, the rising cost of travel has led to tighter travel policies and more scrutiny of every trip. Companies are increasingly requiring employees to book international flights at least 21 days in advance to take advantage of lower fares. In many cases, what used to be approved as business class travel is now downgraded to economy. Where possible, virtual meetings are being used as alternatives to in-person travel. It’s a clear sign that businesses are prioritizing value and sustainability over excess.
At Hemingways Travel, we have responded to these market changes by investing in advanced technology that gives clients a broad range of fare options tailored to their needs and budget. Our global partnerships also allow us to deliver seamless, cost-effective services no matter where in the world our clients are traveling. By combining local expertise with a global network, we’re able to offer solutions that deliver both quality and affordability.
Sustainability is also becoming a more prominent part of the conversation. Many travellers are becoming conscious of their carbon footprint and want to make responsible choices without breaking the bank. Airlines are starting to adopt Sustainable Aviation Fuels (SAF), which reduce emissions but also come at a higher cost. Eco-friendly accommodation and travel providers are also investing more in sustainable operations- from plastic reduction to renewable energy usage. While these are welcome developments for the planet, they do tend to push prices up.
That said, sustainability does not have to mean unaffordability. With the right advice and careful planning, travellers can make greener choices, such as selecting airlines committed to lower emissions or choosing locally owned hotels that support communities directly.
This is where travel management companies like Hemingways Travel come in. We help travellers navigate all these options, advising them on visa processes, offering 24/7 support during travel disruptions, and most importantly, helping them get the best value out of every trip. In a market where changes are constant, from flight delays to geopolitical tensions, having a trusted advisor makes a big difference.
As we move deeper into 2025, my message to Kenyan travellers is this: be proactive, plan early, and partner with the right experts. Travel is still one of life’s most enriching experiences, and with careful planning, it doesn’t have to be overwhelming or unaffordable.
Choose to travel during off-peak times. Understand your destination before you go by doing some background research. And most importantly, work with experienced, certified travel professionals who understand the changing dynamics of the industry and can help you navigate them.
While prices may continue to rise, the opportunities for meaningful, well-planned travel remain. By staying informed and making smart decisions, Kenyan travellers can continue to explore the world on their terms: confidently, affordably, and sustainably.
Managing Director, Hemingways Travel Dr. Joseph Kithitu
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